In early 2001, Spears signed a multi-million dollar promotional deal with Pepsi that included television commercials, point-of-purchase promotions, and Internet ties between Spears and the company. Britney Spears has earned over US$370 million from her many, multi-million dollar advertisement and endorsement deals all around the World.[152] She has published four books, including A Mother's Gift, and released seven DVDs, including her self-produced 2005 reality series Britney & Kevin: Chaotic. Other Spears products include a doll and a video game. She has the highest-grossing merchandise sales for a solo artist male or female due to her world tours. (male and female).[153][154] On March 2, 2009 it was announced that Spears would be the new face of Candie's.[155][156] On April 1, 2009, People magazine released a sneak peek of what the ads will look like.[157] In January 2010, it was announced that Britney would remain the spokesperson for Candies in 2010.[158] The photo shoot entitled "Britney: Through The Lens" was shot by Annie Leibovitz, Mark Seliger, and other photographers.[159] In April 2010, it was announced that Britney would be designing the summer 2010 line for Candie's as well as starring in its photoshoots.[160] In November 2009, Britney released the "It's Britney" application for the iPhone and iPod touch. It features Twitter and Facebook updates, photo galleries, news, a photo game called "Be Britney's Dancer," a sparkler image that includes a surprise when attending her concerts, and exclusive photos and messages from Britney.[161]
Spears endorsed her first Elizabeth Arden fragrance "Curious" in September, 2004, which had $100 million in sales in the five weeks after its 2004 release,[162] and it broke licenser Elizabeth Arden's record for first-week gross for a perfume and went on to become the number-one fragrance in department stores on 2004.[163] In September 2005, Spears released the fragrance "Fantasy" with Elizabeth Arden, which also saw great success.[164] These were followed by the release of two more fragrances of "Curious:In Control" and "Midnight Fantasy" in 2006. Her next Elizabeth Arden fragrance, "Believe", was released in September 2007.[165] In January, 2008, Spears released "Curious Heart".[166][167] Spears released a new fragrance entitled "Hidden Fantasy" in January 2009.[162] On March 22, 2009, it was announced that Spears has the #1 selling celebrity fragrance, making up 34% of sales.[168]
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